Wednesday, October 7, 2009

Design Organisation - Things to do!

Content Design
  • Fix up storyline, need to add more of a twist - maybe make the party BIGGER i.e. add balloons, circus animals, clowns, any other ideas?
  • create the extra illustrations if needed i.e. balloons, extra characters
  • find music - we need clubbing music for the start
  • edit music - music has to be in time with the video, so I guess we've gotta finish off the animating (at a good pace) first
  • question: should we do jibberish for the dialouge? and record it, instead of the speech bubbles, because I think that might be more interesting :) / or even record our voices speaking because reading the speech bubbles slows downs the video
  • continue animating
  • WRITE UP THE RESEARCH DOCUMENT
  • We need to cover these topics in the doc:


Theme of the company and/or product and how this could translate to a dynamic,
visual concept

Research:
o Who/what is the product
o Who is the target audience
o What have the company used in the past
o What is unique about its capabilities that might resonate with other ‘well
known’ ideas (ie. intertexual referencing)
o Are their aspects of viral marketing that lend themselves to this promotion
Concept evolution & brainstorming
o Research some creative techniques for innovating (SCAMPER, ‘cut-up’,
morphological matrix, mind-mapping, Pritchen’s ‘creative kickstarts’, Oblique
Strategies, etc.)
o refine and define the best concept
The concept
o Is it interesting? Does it have a unique angle? Is there a ‘viral’ component to
how it could be used?

  • We really need to point out HOW our video is a VIRAL video, what's so extreme about it - perhaps that it's made by hand? Kind of like stop motion, these characters have their own little world and language (if we use the jibberish language) etc (O_O)

DIM3

  • Research and word blocks for the website i.e. 'explaining what global warming is' is the main part, the tips for helping global warming is pretty much done, I think
  • Question: Should we add a (fake) button to link to twitter or facebook? to make the website look more authetic
  • Illustrations for the global warming interactive, tips pages
  • draw up storyboard for animating the images (so they move and make the site look more interesting)
  • buttons for the website - need to put in actionscript / I think it's better to make sure all the pages have been built, along with its animation before we build the actionscript to link them all together
  • MAJOR RESEARCH DOCUMENT - refer to examples Dean has given us
  • We need to cover the following topics:
  • Your document should include the following and any other relevant information:
    Title
    Establishment of the Brief
    Management of team – allocation of roles.
    Timeline
    Research
    Concept development
    Flow charts
    Information architecture
    Schematics/ wire frames
    Presentation
    Testing
    Content Management
    Upload delivery

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