DIM3 - Organisation of GW Tips

The tips pages:
The should have did you know facts, that demonstrates the negative impacts of what we do everyday if we continue doing them

What you can do at home:
tip - washing machine, clothesline
tip - turn off all electrical appliances
tip - take shorter showers, less hot water
tip - recycle rubbish i.e. paper, plastics appropriately
tip - rug up instead of turning on the heater or air conditioner
tip - open shutters and curtains, natural sunlight
tip - use fluorescent light bulbs instead

What you can do outside:
tip - take public transport
tip - walk to school, ride a bicycle
tip - plant a tree

tip - encourage others to conserve energy use

http://environment.about.com/od/globalwarming/tp/globalwarmtips.htm

DIM3 - photos for tips

tip - instead of turning on the lights, open up your shutters and curtains and use natural sunlight :) be like a flower

tip - switch to using energy saving light bulbs through out your house

tip - rollerblade, walk, ride your bike to school if its in the local area, be active and save petrol. Plus it can be more fun! :)

tip - switch off all the lights when they're no longer in use. It's a small thing, but it can add up to a big impact.

tip - switch off all your electrical appliances that you are no longer using i.e. laptop, computer, gaming console, air con and the list can go on.

tip - help out your mum one day with hanging out the washing, instead of using the clothes dryer. Remember to only use the washing machine if there a full basket of clothes.

tip - as above

tip - rug up in layers instead of turning on the heater

tip - take shorter showers, because using hot water uses up a lot of energy

tip - plant a tree in your backyard, help your dad start up a garden

tip - encourage your parents to take public transport instead of the family car when going out.

Content Design - speech bubbles

Speech bubble to make:

• !@#*
• Let us in!
• No way.
• Come on!
• Deal with it.
• Don't worry guys
• We'll start our own party
• Oh yeah
• *giggle*
• Did you download this song?
  
• Yeah!
• Whoo!
• This is ridiculous
• o.m.g.
• Pump up the music!
• Wow!
• Unreal! (LOL)
  

Interaction Steps of Global Warming Website

GLOBAL WARMING

Define what it is:

• Where did it all start?
• Why is it happening?
• What's the effects?
• What's goign to happen?
• How can you help?

TIPS

• Energy effecient light bulbs/ Turn off lights when not in use
• Laptops / TV / Computers
• Open blinds for light
• Wear more rather than turning on the heater
• Seedling -> Tree
• Exercise - bike, rollerlbade to school/local area
• Shorten shower time
• Take public transport
• Participate in Earth hour, or have a family Earth hour once a week
• Recycle
• Discuss with family and friends on what could help save the environment and encourage participation. :D

DIM3 - Leaf Design Logo = Hope

http://images.clipartof.com/small/28032-Clipart-Illustration-Of-A-Sprouting-Seedling-Plant-Emerging-From-A-Pile-Of-Dirt-With-Dew-On-Its-Leaves.jpg

DIM3 - Global Warming Kids Websites

http://www.pewclimate.org/global-warming-basics/kidspage.cfm

http://www.clean-air-kids.org.uk/globalwarming.html

http://www.epa.gov/climatechange/kids/

http://www.hippoworks.com/hippoHELP.html

http://kids.nationalgeographic.com/

Content Design - Wireless Earphones

http://www.thedesignblog.org/entry/uovo-enjoy-wireless-music-anytime-anywhere/

http://regmedia.co.uk/2006/12/21/creative_se2300_1.jpg

http://www.itechnews.net/wp-content/uploads/2008/12/kleer-digifi-opera-wireless-earphones.jpg

DIM3 - Looking at other websites for ideas

http://www.climateark.org/?gclid=CIG1zZfN-JwCFado5QodfgOTbA

http://www.lickglobalwarming.org/learn.cfm

http://www.globalwarminginteractive.com/

Description: CO2FX is a web based multi-user educational game which explores the relationship of global warming to economic, political and science policy decisions. The game is driven by a systems dynamics model and is presented in a user friendly interface intended for the high school user.

http://www.globalgiving.com/green/?rf=ggad_green_globalwarming2&gclid=CObYrMTL-JwCFc0vpAodrjM8bQ

The interface of this global warming website is very gentle, and easy to grasp when you first look at it. The colours are complementary - it kind of gives the visitor a little sign of hope that stopping global warming is possible.

http://42explore.com/globewrm.htm

http://www.globalwarmingheartland.org/

http://www.stopglobalwarming.org/

This website's aesthetic is very plain, very textual - saying too much in one go. For someone who wants to learn about global warming, they might get confronted with all this text, where they have to read through it all before understanding exactly what is going on.

Things what we want to aim for:

- avoid saying too much with too much information and pictures.

- simple is best

- be innovative with the use of colours and its connection with the object

DIM3 - Who will be our target market?

It's important to define who will be our target market, as it will then enable us to design and create a website that contains usability suitable for the target market, in terms of appealing asethetics and suitable understanding levels - where it can be education.

- Children is our target market?
Links to help us achieve this: On Developing User Interfaces for Children in Educational
Virtual Reality Environments
http://tr.cs.gc.cuny.edu/tr/files/TR-2007001.pdf

Multimedia for Kids
(from a design perspective)
http://userwww.sfsu.edu/~foreman/ITEC830/3_Issues/kevin/kevin.html

- Young adults is our target market?
Links to help us achieve this:
Good User Interface Design Tips
http://toastytech.com/guis/uirant.html

DIM3 - Global Warming YouTube

Award Winning Animation on Global Warming

Title: Neglected Sky
Award: Winner in the 5th Annual Media That Matters Film Festival (http://www.mediathatmattersfest.org/5/n eglected_sky/)
Description: In this fast-paced animation, youth producer John Cooney shows us that a little effort can go a long way in reversing global warming.

Greenpeace Video

Greenpeace Angry Kid
This is a shocking video attempting to make people to wake up and realize the crimes they commit against their own future, their children's future.
One of the best I've ever seen.

The purpose was to awake and to shock and i believe it did it pretty good.

http://www.greenpeace.org/internation...

"Tick" - NYC Global Warming Ad - Environmental Defense

A New York City version of Environmental Defense's public service ad about global warming (Created with the Ad Council)

http://www.fightglobalwarming.com/

"Train" - Global Warming TV Ad - Environmental Defense


Susan Sarandon: Take a Stand

Susan Sarandon lends her voice in this PSA asking supporters to join the Capitol Climate Action in Washington, DC on March 2nd, 2009. Thousands of supporters will come together in front of the Capitol Coal Plant in the largest act of civil disobedience on global warming in US history. They will tell Congress to solve the climate crisis now. For more information, visit
www.capitolclimateaction.org

Global Warming - Save Tomorrow (Cannes Young Lions 48 hours Ad Contest)

This video has been made for Oxfam GB as part of the YouTube Cannes Young Lions Ad Contest.

Human Human - Shortlisted Finalist for YouTube-Cannes Young Lions 2009

Climate Change by human, can be stopped by human
This video has been made for Oxfam GB as part of the YouTube Cannes Young Lions Ad Contest

Oxfam Ad - 2 guys and global warming

Hello, I'm a politician - and I'm Joe, a common citizen. And THIS IS GLOBAL WARMING!
This video has been made for Oxfam GB as part of the YouTube Cannes Young Lions Ad Contest.

OXFAM - Hope


Live your life, change your world

Don't stop dancing. Put pressure on world leaders to end extreme poverty. Oxfam film showing at UK festivals 2007. Find out more at oxfam.org.uk/generationwhy.

What's Oxfam doing to tackle climate change?

There's no easy answer to climate change. But there are simple solutions to the poverty its already causing millions of people. Thats where Oxfam comes in. Find out what Oxfam is doing to help tackle climate change through these simple animations. Climate change costs lives. With your help and our know-how, lets sort it Here and Now.
For more information go to - www.oxfam.org.uk/hereandnow

Animation: Climate change, energy & action

A one minute animation about climate change and energy from WWF-Brazil.

Global Warming or: NONE LIKE IT HOT!

Futurama extracted from Al Gore's "An Inconvenient Truth" documentation!

INCONVENIENT TRUTH (Movie)

A movie trailer of Al Gore's Inconvenient Truth

DIM3 - Global Warming Research

http://oregonpeaceworks.web.aplus.net/site/images/stories/images/combating-global-warming-map.jpg

http://www.kristianbjornard.com/files/imagecache/Node-Viewing-Size/files/pfolio/global_warming_is_uncool.gif

http://www.topnews.in/files/global_warming.jpg

http://antonmarquez.files.wordpress.com/2009/07/global_warming_by_teabing.jpg

It's not like we don't know what global warming is, but it's good to just do some basic research on it, so that if we do need to make a reference to some facts, it's based on REAL references :D Also, we'll need the global warming information to fill up our information website. (Y)

Global warming - wikipedia:

http://en.wikipedia.org/wiki/Global_warming

Global warming is the increase in the average temperature of the Earth's near-surface air and oceans since the mid-20th century and its projected continuation. An increase in global temperature will cause sea levels to rise and will change the amount and pattern of precipitation, probably including expansion of subtropical deserts.[7]

Other useful global warming websites:

Global Warming . org

http://www.globalwarming.org/

Worldview of Global Warming

http://www.worldviewofglobalwarming.org/

NRDC - Natural Resources Defense Council

http://www.nrdc.org/globalWarming/

National Geographic

http://news.nationalgeographic.com/news/2004/12/1206_041206_global_warming.html

The 10 Scary Facts of Global Warming

http://www.acoolerclimate.com/10-scary-facts-about-global-warming.html

EcoWorld - Global Warming Facts

http://www.ecoworld.com/climate/global-warming-facts.html

Content Design - iPod Marketing Development

What will be our chosen theme?
How will this be translated to a dynamic visual concept?

Research:
Who/what is the product?
iPod classic
wireless playback - invisible wireless headphones
extra functionality: able to broadcast their playback to other listeners within a defined range, takes podcasting to a new level, allows user to become a pirate DJ broadcaster

Who is the target audience?
teenagers, young adults, younger generation

What have the company used in the past?
*check out the youtube ads
the earphones are a big part of iPods, being white and very distinguishable the the iPod icon of the black sillouhette which dances across the screen upon a colourful background.

What is unique about its capabilities that might resonate with other 'well known' ideas (i.e. intertextual referencing)

Are their aspects of viral marketing that lend themselves to this promotion

Content Design - iPod Classic Research

http://www.apple.com/ipodclassic/

Features of iPod Classic 160 GB:

With 160GB of storage, iPod classic is the take-everything-everywhere iPod. Just $249.

Up to 40,000 songs

Up to 200 hours video

Audio playback - Up to 36 hours

Video playback - Up to 6 hours

Earphones, dock adapter, USB 2.0 cable

160GB $249

Charge time: About 4 hours(2-hour fast chargeto 80%)

Display: 2.5-inch (diagonal) color LCD with LED backlight

Navigation: Click Wheel

iPod comparisons between different models:

http://www.apple.com/ipod/compare-ipod-models/

Questions to keep in mind:

- should the iPod that we are marketing model from the iPod classic or nano?

- What should the earphones look like?

Content Design - iPod Viral Ad Examples

'These next generation iPods have all the functionality of the currently existing versions but in addition, they provide for wireless playback making use of the new patented 'Apple' invisible wireless headphones. In addition, not only can the user listen to his/her music without the usual headphones and wires hassle; they can broadcast their playback to other listeners within a defined range - this takes podcasting to a new level and allows the user to become a pirate DJ broadcaster.'

Here are a couple of iPod viral advertisements from youTube:

http://www.youtube.com/watch?v=-0zMjiZoqj4


iPod shuffle 2005
http://www.youtube.com/watch?v=TE4EEwQAfxo


iPod "No, Yes"
http://www.youtube.com/watch?v=_yTEQvg-T3k


HQ iPod + ITunes Ad - ColdPlay
http://www.youtube.com/watch?v=dDFkRMNeZo4


New Apple ipod nano 4G ad BIG - nano chromatic (high quality) song: Bruises by Chairlift
http://www.youtube.com/watch?v=ftTaWwtbvgM


New ipod touch ad (HighQuality)
http://www.youtube.com/watch?v=YsRbo7_UlOY


iPod + iTunes TV ad 1 of 2


Eminem iPod Commercial
http://www.youtube.com/watch?v=chzdR7K58RI


Mary J. Blige iPod + iTunes
http://www.youtube.com/watch?v=hPXHeUY91Ug


New Apple iPod Nano ad - 1234 by Feist
http://www.youtube.com/watch?v=8qP79rRzzh4


New iPod Shuffle Ad
http://www.youtube.com/watch?v=hrXp7KawrL4


Apple MacBook - "The Greenest Family of Notebooks"
http://www.youtube.com/watch?v=AqJl6huz4y0


New Macbook Aluminium Ad
http://www.youtube.com/watch?v=HV8hZjIUT8A


LEAKED: New iPhone Commercial
http://www.youtube.com/watch?v=2k3zvI2tyPM

Content Design - Viral Marketing Definition

Assignment 2C
Major Project - Interactive Online Promotional

'The growth in online marketing and advertising is changing the dynamics of how businesses communicates to their potential customers. In particular 'viral marketing'has been foundto be incredibly successful.' - copied from the assignment criteria

Okay, so our major assignment is asking us to create an online marketing campaign concept for the next generation of iPod devices - in terms of using viral marketing as the key. Before we can make any plans on creating such a campaign, we need to first understand what viral marketing is, and the effectiveness of such a tactic - hence we would be able to follow suit.

From wikipedia: http://en.wikipedia.org/wiki/Viral_marketing

Viral marketing - uses pre-existing social networkds to produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes etc. / word or mouth, use of the internet (video clips, interactve flash games, images etc)
Need to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along
'spontaneous word of mouth enthusiam'

Here's a quick video from youtube that demonstrates the basics of the importance of using viral marketing - underlining that it both saves money and time if word of mouth is to be used instead of expensive marketing techniques that involve commercial advertisement etc.
http://www.youtube.com/watch?v=vj29qmLnBiE

How to sell Soap


Description: A short movie about viral marketing produced by vm-people, a company based in Berlin, Germanyhttp://www.vm-people.de

Other examples that have appeared interesting:




Description: We are a group of individuals that make viral material for the web. The basis of our products is creativity. For more information check http://soflomo.idiweb.nl/. Word of mouth marketing. Youtube video's. Commercials e-marketing win popularity throught the web. Awsome, owned material for yourself created by us.

Coca Cola Hinchalizer (Viral Marketing)
http://www.youtube.com/watch?v=1ydWlckzMpM


Coke Viral Ad

Description: We made this video for the 2007 NSAC competition. Representing The University of Oklahoma in the District 10 competition was a huge opportunity. Enjoy the Cokemercial.

eBay Stop Motion Viral Marketing Ad

Description: A viral advert made for ebay
Cick the HD button to make the picture clearer and larger
www.maxkeily.com

xBox - Stop Motion Commercial


LG KP500 Cookie viral video #2
http://www.youtube.com/watch?v=wCbYanTsMKE


Samsung GT-S8300 Ultra Touch Viral Video
http://www.youtube.com/watch?v=EP_m7cR5jmo


PomeGranate Phone.
http://www.youtube.com/watch?v=1e4X10hOh9o


HP - invent (High Definition)

Description: Response to D&AD Student Awards brief set by Hewlett Packard.

"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."

Filmed, edited and directed by Matt Robinson and Tom Wrigglesworth

www.matthewrobinson.co.uk
www.tomwrigglesworth.com


Music: Hold Me Back by Round Table Knights
www.roundtableknights.ch
www.myspace.com/roundtableknights

Thanks for the help and support from Kenny Evans and Kingston University Moving Image Department.

© Tom Wrigglesworth and Matt Robinson 2009

V Water [viral animation]
http://www.youtube.com/watch?v=IueJvLGB_3c&feature=related

Description: Peter Riley (creative director), , Conkerco Studio, Alex Lodder (music)

Dancing Winged Girl
http://www.youtube.com/watch?v=PEvvoCtj8ro

Content Design - Motion Design Complete!

http://www.swfcabin.com/open/1252316732
YAY we're finished now :D
it goes for about 30-33 seconds
even though the music can lag a bit, overall I think it looks awesome!

Content Design - MTV Motion Design

CHECK THIS OUT:

http://www.swfcabin.com/open/1251904183

This is what the motion design for MTV looks like so far. I've added the zip design and the RAINBOW background, along with the balloon. and I BELIVE it looks pretty awesome with the rainbow part :)

Content Design - Music List

Since our promotional concept for our MTV logo is for the 80's, our background song for our Motion Design would be related to the 80's theme. Here is a list of possible 80's music, song that was released during the 80's era:

Footloose - Kenny Loggins
[http://en.wikipedia.org/wiki/Footloose_(song)]
We built this city on rock and roll - Jefferson Starship
Wake me up before you go go - Wham!
Oh what a night - Four Seasons
Hey Mickey - Toni Basil
[http://en.wikipedia.org/wiki/Mickey_(song)]
I've had the time of my life - Dirty Dancing soundtrack