What will be our chosen theme?
How will this be translated to a dynamic visual concept?
Research:
Who/what is the product?
iPod classic
wireless playback - invisible wireless headphones
extra functionality: able to broadcast their playback to other listeners within a defined range, takes podcasting to a new level, allows user to become a pirate DJ broadcaster
Who is the target audience?
teenagers, young adults, younger generation
What have the company used in the past?
*check out the youtube ads
the earphones are a big part of iPods, being white and very distinguishable the the iPod icon of the black sillouhette which dances across the screen upon a colourful background.
What is unique about its capabilities that might resonate with other 'well known' ideas (i.e. intertextual referencing)
Are their aspects of viral marketing that lend themselves to this promotion
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