Content Design - Viral Marketing Definition

Assignment 2C
Major Project - Interactive Online Promotional

'The growth in online marketing and advertising is changing the dynamics of how businesses communicates to their potential customers. In particular 'viral marketing'has been foundto be incredibly successful.' - copied from the assignment criteria

Okay, so our major assignment is asking us to create an online marketing campaign concept for the next generation of iPod devices - in terms of using viral marketing as the key. Before we can make any plans on creating such a campaign, we need to first understand what viral marketing is, and the effectiveness of such a tactic - hence we would be able to follow suit.

From wikipedia: http://en.wikipedia.org/wiki/Viral_marketing

Viral marketing - uses pre-existing social networkds to produce increase in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes etc. / word or mouth, use of the internet (video clips, interactve flash games, images etc)
Need to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along
'spontaneous word of mouth enthusiam'

Here's a quick video from youtube that demonstrates the basics of the importance of using viral marketing - underlining that it both saves money and time if word of mouth is to be used instead of expensive marketing techniques that involve commercial advertisement etc.
http://www.youtube.com/watch?v=vj29qmLnBiE

How to sell Soap


Description: A short movie about viral marketing produced by vm-people, a company based in Berlin, Germanyhttp://www.vm-people.de

Other examples that have appeared interesting:




Description: We are a group of individuals that make viral material for the web. The basis of our products is creativity. For more information check http://soflomo.idiweb.nl/. Word of mouth marketing. Youtube video's. Commercials e-marketing win popularity throught the web. Awsome, owned material for yourself created by us.

Coca Cola Hinchalizer (Viral Marketing)
http://www.youtube.com/watch?v=1ydWlckzMpM


Coke Viral Ad

Description: We made this video for the 2007 NSAC competition. Representing The University of Oklahoma in the District 10 competition was a huge opportunity. Enjoy the Cokemercial.

eBay Stop Motion Viral Marketing Ad

Description: A viral advert made for ebay
Cick the HD button to make the picture clearer and larger
www.maxkeily.com

xBox - Stop Motion Commercial


LG KP500 Cookie viral video #2
http://www.youtube.com/watch?v=wCbYanTsMKE


Samsung GT-S8300 Ultra Touch Viral Video
http://www.youtube.com/watch?v=EP_m7cR5jmo


PomeGranate Phone.
http://www.youtube.com/watch?v=1e4X10hOh9o


HP - invent (High Definition)

Description: Response to D&AD Student Awards brief set by Hewlett Packard.

"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."

Filmed, edited and directed by Matt Robinson and Tom Wrigglesworth

www.matthewrobinson.co.uk
www.tomwrigglesworth.com


Music: Hold Me Back by Round Table Knights
www.roundtableknights.ch
www.myspace.com/roundtableknights

Thanks for the help and support from Kenny Evans and Kingston University Moving Image Department.

© Tom Wrigglesworth and Matt Robinson 2009

V Water [viral animation]
http://www.youtube.com/watch?v=IueJvLGB_3c&feature=related

Description: Peter Riley (creative director), , Conkerco Studio, Alex Lodder (music)

Dancing Winged Girl
http://www.youtube.com/watch?v=PEvvoCtj8ro